Our process

30-minute scope check on decisions, tools, and timeline.

Stakeholder interviews and data source inventory.

Metric dictionary and tagging plan sign-off.

Bi-weekly dashboard reviews with marketing leads.

Tag health checks, training, and playbook delivery.

Two weeks of fix requests included in base scope.

Fragmented exports, conflicting CPA definitions, leadership decks rebuilt weekly.

One governed dashboard, documented metrics, and trained readers who trust the numbers.