Custom offering
Analytics Command Center
A unified control surface for marketing leaders — metric definitions, live dashboard previews, tagging readiness, and governance answers in one place.
Metrics overview
Twelve executive KPIs maximum, each with owner, formula, source, and refresh clock.
[Leadership KPIs] → [Channel panels] → [Source feeds]
↳ Attribution overlay (optional)
↳ Tag health monitor (parallel)
↳ Attribution overlay (optional)
↳ Tag health monitor (parallel)
Dashboard previews
Sample layout — final panels match your stack.
Tagging checklist
- Consent mode documented per region
- Critical events mapped to decisions
- UTM governance table published
- Refresh SLAs assigned per source
- Executive KPI set capped at twelve
Governance FAQ
Who owns metric changes?
Your marketing ops lead signs off; we document in the playbook.
How often do definitions update?
Quarterly review by default; emergency changes require changelog entry.
What is not included?
Media buying, creative production, and net-new warehouse builds.