"Attribution Path Analyzer gave us a defensible story for shifting 12% of spend without guessing."
Attribution
Attribution Path Analyzer
Built for teams reconciling last-click reports with strategic channel mixes. Includes data-driven and rule-based model toggles.
- Duration: 7–9 weeks
- Format: BigQuery + Looker
- Department: Analytics
- Price: ₩4,600,000
Included
- Path exploration with filters
- Model side-by-side comparison
- Assisted conversion matrix
- Lookback window controls
- Offline upload slot
- Stakeholder sign-off log
Outcomes
- Documented model choice rationale
- Reduced media reallocation debates
- Audit trail for leadership
Lead consultant
Eunji Han
Attribution and media mix readout specialist.
FAQ
We facilitate workshops; the final model is your leadership decision.
Reviews
"Workshops were dense — worth it, though the offline upload step needed IT help we had not planned for."